eNewsLetter July 20 , 2007  
  SchoolHouse Gourmet Coffee Program a new revenue source for Chambers of Commerce, booster clubs, schools and PTA’s

Did you know that if you keep your coffee beans in your freezer it will help keep that freshly roasted flavor/taste in your coffee beans longer.

If each PTA member across the country were to buy only 1 lb of SHC per year, this would net the State PTA’s over $10.5 million annually, as an everyday consumer item revenue!

SchoolHouse Gourmet Coffee, an official partner of ASP, has been featured at many PTA events. Not only have they enjoyed this freshly roasted coffee, but had a chance to realize first hand, the revenue potential of this easy funding program. A $1.75 from each pound of coffee goes back to help local PTA’s/ education.

Do you know that freshly roasted coffee has a half life of 7 days and that most retailers receive their coffee six 6 weeks after roasting? SHC is delivered in most cases within 3 days from roaster to your home or office.

For more Information about SchoolHouse Coffee, to order, or to find out how you can use this program to generate funds for the local PTA, click on this hyperlink: http://www.schoolhousecoffee.com

  ASP- Youth for Human Rights Director becomes Youngest recipient of United Nations Award!

Taron Lexton, above moment after receiving his United Nations Award in New York City.

Click on the links below to view a sample of the Nevada PTA – ASP – YHRI cobranded videos:

Right to Education

Right to Privacy

New York City, NY This very prestigious award was given to Taron Lexton by the UN Society of Writers for his seminal work as film director of the Youth for Human Rights International PSA’s. The United Nations SRC Society of Writers issues an Award of Excellence to distinguished authors whose unique message has inspired peoples from around the world. Past recipients include: Sri Chinmoy, Mikhail S. Gorbachev, Stephen Hawking, Norman Mailer, Arthur Miller, Vanessa Redgrave, Arthur M. Schlesinger, Jr. and Gloria Steinem.

The event was an elegant catered dinner held in New York, attended by well respected UN dignitaries and humanitarians.  Well-known actress, Anne Archer (Patriot Games, Fatal Attraction, Academy Award nomination), was MC.  Mr. Hans Janitschek, President and Founder of the UN Society of Writers, was the keynote speaker and presentor of the award. The award presentation was preceded by a YFHR talk by Mary Shuttleworth. As International President of YHRI and Taron’s mother, she spoke a few enlightening words about YHRI and the human rights world and then delighted the audience with several insightful stories about Taron and how the human rights PSA’s came to be made. A number of the PSA’s were played. As Hans Janitschek presented the award, he told the audience and Taron that he had never presented this award to one so young (22 years) and he had never been so moved as when he watched the PSA’s! There were tears in the audience.

ASP and YHRI discussed PTA school campaign with Attorney General Catherine Cortez Mastro, who has her own task force working to develop programs at the local school level to address school gangs, discrimination and bullying, etc. in schools.

  Major League Soccer - Partners with ASP- Youth for Human Rights Campaign

Landon Donovan-LA Galaxy seen here in his ASP/MLS- YFHRI Logo jacket.

New York City, NY: MLS W.O.R.K.S and ASP join forces to support national YFHR Campaign with MLS donating over 200 local and national television PSA spots that are airing on ABC and ESPN, locally and nationally. Additionally some 23 individual MLS team players have helped with video tagging on each of the television and YFHR spots that aired on both over the air and cable televisio and additional airings at local soccer game venues over the past several months around the country.

For more information about this partnership, please visit: www.asphumanrights.org

MLS W.O.R.K.S., Major League Soccer’s community outreach initiative is dedicated to addressing important social issues affecting young people. It serves as a platform for both league and team philanthropic programs. Its emphasis is on programs and initiatives for school-aged children, and its specific areas of concern include human rights and diversity, respect, fair play, leadership, education, health and wellness.

Please click on the links below to see a few of the Human Rights videos and endorsements from MLS Players:

I Believe: Landon Donavan
Don't Discriminate: Freddie Adu
I Believe: Taylor Twellman
Don't Discriminate: Frankie Hejduk

  ASP Introduces Spanish YFHR PSA’s to National PTA and Clark County School District.

From (R-L) Eva Melendrez  Clark County SD, Manuel Perez National PTA,Mary Shuttleworth YFHR, Dr Shirley Thornton, Don Baird ASP, National PTA representative, and Vijay Kotrappa of ASP

Las Vegas, NV: It took over three months and over 30 individuals to successfully translate all 30 YFHR Videos from English to Spanish in a Mexico City video production studio.

These Spanish videos received rave reviews from National PTA, Nevada PTA and Clark County School District representatives, who speak fluent Spanish.

Please click on the links below to see a few of the Human Rights videos in Spanish:

Spanish: I Believe (18)
Spanish: Right to Privacy (12)
Spanish: Worker's Rights (23)

For more information about the Nevada PTA, please visit: www.nevadapta.org

For more information about the Nevada Association of School Boards, please visit: www.nvasb.org

New Ambassadors & Awards  

  America’s Schools Program Certificate Of Merit Award Presented to Dr. LeRoy Perry.

From L-R Don Baird, Dr LeRoy Perry and Dr.Shirley Thornton seen here presenting Dr. Perry with his America’s Schools - “Certificate of Merit Award”

Los Angeles - The ASP Certificate of Merit Award was presented to Dr. LeRoy R. Perry Jr., whose outstanding leadership, vision and commitment has served as a model in advocating strong School Health Education Programs and direct support of the America's Schools Program mission. Through Dr. Perry’s untiring efforts he has helped to develop new educational and funding resources for our nation's K-12 school’s extracurricular activity program across the United States. Thank you from the thousands of individuals’ amateur and pro athletes and entertainers you have personally helped back to health over the last four decades.

For over four decades Dr.Perry has dedicated his life to the support,health and well- being of amateur and professional athletes, and the development of youth health educational service programs.

  Rod Dixon – one of the top athletes in the world, becomes ASP Ambassador
Rod Dixon after winning the NYC Marathon.

Los Angeles, CA - Rod Dixon joins America’s Schools Ambassador Speaker Program. Rod had a 17-year career as a New Zealand representative and for four years in the early 1980s he was the No 1 runner on the competitive American road-racing circuit. He was for two decades one of the world's greatest athletes. Rod burst onto the world sports stage at 21 years old, when he won a bronze medal at the 1972 Olympics. A decade later Rod won both New York City and LA Marathon proving to the world that he is one of the most versatile middle and long distance runners of the past century. ASP is proud to have Rod join the ASP Team and lend our support to Rod and his new challenge on creating his Kids marathon program to promote a healthy and active lifestyle of well-being in our school children, to help fight childhood obesity.

For More Information go to:  http://www.kidsmarathon.com/

  Lawrence Anthony – ASP Champion of the Environment and Conservationalist
Lawrence Anthony in his ASP jacket, shaking hands with the King of the Biyela Zulu tribe

South Africa - Internationally acclaimed conservationist, Lawrence Anthony, owns an exclusive game reserve in South Africa on the land which was once the private hunting grounds of King Shaka. Lawrence’s special relationship with the 6 Zulu tribes who own land adjacent to his has made it possible for him to obtain agreement from them to join their lands together and create what will be one of the largest game reserves in Africa, bringing jobs and schools to areas where they are sorely needed. Here he is shaking hands with the King of the Biyela tribe. After spending 5 ½ months in Baghdad at the beginning of the Iraqi war where he rescued and protected the animals in the Baghdad Zoo, Lawrence founded The Earth Organization (TEO), a non-profit organization dedicated to bringing effective, long-term solutions to the world’s environmental problems. ASP is proud to have Lawrence and TEO as a co-venture partner forwarding the importance of both education and recycling around the world.

For information about Earth Org, visit: http://www.earthorganization.com/

For information about Lawrence Anthony, visit: http://www.lawrenceanthony.co.za/

  Nevada PTA Summer Workshop attracts over 300 in Las Vegas
ASP Programs including the ASP Recycling Program, SchoolHouse Gourmet Coffee, and ASPInkToner revenue programs, were introduced at the Nevada PTA Conference in Reno during this year's State Conference. The SchoolHouse coffee sampling is always a big hit with attendees at any event.

A closed mind is a dying mind."
- Edna Ferber, Pulitzer Prize winning Novelist

The America's Schools Newsletter was created to keep both our schools and corporate partners informed of our successful growth across the country. For more information go to: www.americas-schools.org. or call (800) 345-4025

Subscriber Tools, Editorial Vijay Kotrappa at vijay@americas-schools.org
Program information and marketing Donald Baird at don@americas-schools.org
Education and School Programs Dr. Shirley Thornton at drtea@americas-schools.org
SchoolHouse Gourmet Coffee Russ Heaton at russ@americas-schools.org
ASP Ink Toner Leanne at asp@laserimaging.com

Mailing Address: PO Box 236, Atwood, CA 92601