| The goal is to establish and market a single recognized "cause-related" brand that represents all the K-12 schools in the United States by using existing member-based organizations with established communication vehicles that will help to proliferate the ASP brand on a nationwide basis. Generating millions of dollars in monthly exposure to help establish the brand.
This process is currently being achieved by using established membership based organizations, such as Chambers of Commerce, State PTA's, School Boards, Retailers, schools and traditional media vehicles such as; City/Daily Newspapers, Radio and Television advertising across the United States to achieve the desired result.
While helping to protect the environment and helping fund America's K- 12 school activity programs, at the same time.
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